singles day, also known as "double 11", is an annual shopping holiday that originated in china and began in the 1990s when a group of university students decided to celebrate being single by buying gifts for themselves. it's like an anti-valentine's day, not to feel sorry for yourself, but to tell the world that you're single and happy to be so.
e-commerce giant alibaba group popularized it, especially through its online shopping platform taobao. and over time, the day - november 11 - has become one of the biggest online shopping events in the world, with many online retailers offering discounts and promotions that lead to a shopping frenzy.
more than just a day of shopping, the holiday kicks off with an opening gala that has featured performances by mariah carey, taylor swift and pharrell williams.
manages to be such a huge event that $2 billion is spent in the first hour of promotions, approximately 2 million pieces of underwear are sold in the same first hour, which if placed end to end would stretch 2999 km, and the 1.6 million bras sold would reach three times the height of mount everest.
taobao's 40,000 models have no time to rest as they prepare for the day, posing with 150 different garments and taking 700 promotional photos every day.
in 2015, it set a guinness world record for the highest amount of online shopping revenue ever generated in a single 24-hour period.
like many shared cultural celebrations, this day has become part of global shopping events such as black friday and cyber monday. CINCO is joining in the fun with 11% off and free shipping!!!
cláudia cavaleiro the editor in chief for CINCO editorial. born in '82 in coimbra, she is graduated in philosophy from the university of coimbra. passionate about books and podcasts in a geek kind of way, she always find something interesting to research. loves to bring awareness to social problems and loves working at CINCO!